Literature & pre-reads

Textbook

Economics of Strategy – International Student Version by David Besanko, David Dranove, Mark Shanley, Scott Schaefer, 6th edition, Wiley (2012)

Readings prior to class

21/1 – Pyramid Principle, Six problem-solving fundamentals and the BCG slides mailed to you.

26/1 – Chapters 5, 6, and 7 in Economics of Strategy

28/1 – Digitopia: Four Scenarios for Digital Business, and What to Do Now, Gartner. Download from Bilda.

2/2 –

9/2 – Chapters 2 and 8 in Economics of Strategy

16/2 – Chapters 3 and 4 in Economics of Strategy

Additional readings may be added later. Check here prior to class for the latest updates.